About Us.
We are Culture&Theory.
We’re an independent strategic & creative consultancy. We design strategies, communications, products and environments that transform brands and grow business value.
We connect how a business works with how they deliver meaningful customer moments that matter. We achieve this by having no hand-over points between when we understand, when we ideate and when we deliver.
We call this Growing Business by Design.
Our Capabilities.
Brand Strategy
We create unique, meaningful and compelling brands – built off powerful insights to unlock sustainable growth.
Purpose-driven Strategy
CVP Development & Implementation
Brand Positioning
Brand Architecture
Brand Story
Brand Naming
Tone of Voice
Channel Strategy
Brand Identity
We design identities and communications that bring business purpose and brand benefit to life in the real world - through carefully crafted storytelling and compelling design.
Brand Toolkits & Guidelines
Brand Books
Communications Frameworks
Content Development
Brand Experience
We put the user at the centre of everything we do, crafting engaging experiences that ultimately enrich the lives of those who interact with them.
Mobile App Development
Film, Photography & Animation Production
Packaging
Retail
Environments
Our Clients.
We’ve been fortunate to help grow businesses large and small across multiple sectors and disciplines.Our Space.
We’re located in the heart of Central Auckland in an environment that fosters collaboration, intelligence and creativity.Our People.
We're a diverse team of strategists, creatives, thinkers and makers - all working towards the common goal of solving business challenges.Jonte Goldwater
Strategy Director & Partner
Carol Soundy
General Manager
Nick Riley
Creative Director & Partner
Ethan Lowe
Designer
Rebecca Goldwater
Finance Manager
Felicia Irene
Strategy Researcher
Jude Rutherford
Research Director
Amy Frengley
Senior Strategist
Josh Daly
Senior Account Manager
Luke Guilford
Junior Designer
Lisa Loosemore
Senior Designer
Elena Parry
Account Director
Anushka Harrison
Senior Designer