Transform Awards Asia-Pacific

We're thrilled to collect a total of 6 awards at the fifth annual Transform Awards Asia Pacific in Hong Kong.

By Culture&Theory Team

“This year, the calibre of submission has been phenomenal, and the clients and agencies that have won have demonstrated outstanding creative ability and strategic insight”
Andrew Thomas, publishing editor at Transform magazine

Established in 2009, the Transform Awards has evolved into a celebration of the indispensable talent that exists within the branding sphere. Covering Asia-Pacific, the Middle East, North America and Europe, the Transform brand itself is truly global, with no other outlet as committed to providing such comprehensive coverage of the brand environment.

The implementation, positioning and creativity of the corporate brand is becoming an increasingly treasured business asset. The Transform Awards evaluate exemplary work in brand development and acknowledge the growing significance of brand in strategic corporate communications – developing and sustaining a strong brand is imperative for success.

The Transform Awards consistently set a stronger benchmark for work in brand development while reflecting the growing significance of brand in strategic corporate communications. The corporate brand – and its implementation, positioning and creativity – has become one of the most valuable assets a business owns.

Culture&Theory's excellence in rebranding and brand development was recognised in a room brimming with industry specialists.

Westpac — Gold

Best internal communications during a brand development project.

One of the biggest challenges facing any large corporation undertaking a brand evolution is internal communication. Successful brand evolutions can live or die by the level of stakeholder engagement, buy-in and collaboration. This was our key challenge when undertaking a major brand evolution for Westpac New Zealand - a bank with over 5,000 staff nationwide.

Full Case Study

NO UGLY — Gold & Silver

Best visual identity from the food and beverage sector: Gold.
Best use of packaging: Silver.

Entering into the crowded fray of beverages in New Zealand we knew NO UGLY was up against it. With fierce competition and a small budget, NO UGLY needed to be interesting enough to be remembered, worthy enough of being talked about and desired enough to command a premium.

Full Case Study

NZC — Silver & Bronze

Best creative strategy: Silver.
Best brand evolution: Silver.
Best brand development project to reflect changed mission, values or positioning: Bronze.

It’s not often that an agency has the opportunity to embark on a project so ambitious that it has the potential to change the cultural fabric of an entire nation. The brand evolution of New Zealand Cricket (NZC) was one of these rare opportunities.

Cricket is a game that has defined the New Zealand Summer for generations. The problem is that the New Zealand of tomorrow is not going to look like the New Zealand of yesterday.

Full Case Study