Waging A War On Ugly
We have global leaders with ugly beliefs, heroes of the young with ugly behaviours, businesses operating ugly practices and we consume products conta…
Read moreMoments of Freedom
Tosca & Salome is a modern retail experience where every piece selected is a window into a world of inspiration, magic and free living.
Client:
Tosca & Salome
Sector:
Fashion
Role:
Visual Identity Systems, Print,
Our Approach
We helped bring the Tosca & Salome story to life through a simple, elegant identity and experience that captures the care-free ideals of Gypset, packaged up for a discerning customer.
Visual Identity
We contrasted bright, feminine, expressive hand made textures with simple, classic typography. This was overlaid onto a warm photographic direction that succinctly captured the lifestyle of the modern day traveller - Coachella meets Karen Walker. Our scope of work included brand story and positioning, brand identity, stationery, retail collateral, store signage, outdoor and digital communications and a full e-commerce website.